About us

At ParsLabs, we believe in the power of technology to make people's lives better

6+

years of experience

80+

happy clients

passion for what we do

Our story

Our story

Our journey began with a passion for languages and a vision to create helpful chatbots that feel like talking to a human.

In 2018, our founder Lena Shakurova combined her love of languages, math, and programming to make this vision a reality. With her background in linguistics and artificial intelligence, she started ParsLabs - a chatbot development agency.

In 2022, ChatGPT emerged, and the landscape of chatbot development and AI drastically changed: more clients, more use cases, faster development, and more accessible NLP possibilities. So we started to grow our team.

In 2023, Sascha Molokostova joined the team adding her product management and user research experience.

Our philosophy

Our philosophy

At ParsLabs, we believe technology should bring out the best in people. Chatbots have immense potential as a tool for creativity, automation and scale. We want to create chatbots that are thoughtful, empathetic, and intuitive. Chatbots that make you smile and think "wow, that was really clever!”. Chatbots, that make you work smarter and achieve your goals faster. Chatbots that free our time so that we can be more human and focus on creative and meaningful activities.

Our principles

Our principles

Business-oriented: We see chatbots as a tool to solve a specific problem. We try to design chatbots with your business goals in mind and the problem you are trying to solve.

User-centric: We believe that for any project, it's very important to always keep users in mind. This means that we do user research before the beginning of the project and validate our assumptions as soon as possible on real users.

Behind ParsLabs

We want to make sure we deliver work that both the client and us will be proud of. We formed professional network so we can involve developers, researchers, conversational designers, and AI trainers to our clients’ projects, if needed.

Lena Shakurova

CEO & Co-founder

Taking care of strategy, conversation design and chatbot development.

When not working, Lena likes to read, travel and play piano. You can also find her play chess at any convenient moment.

Sascha Molokostova

Co-founder, Product Manager

Responsible for conversation design, user research and customer success. 



Outside of work, you can find Sascha working on non-profit projects, doing extreme sports, and travelling.

Do you like what we do?

Do you like what we do?

Get in touch and let's talk!